SKINES
Location
Australia
Scope of Job
Brand Identity, Packaging
Year
2024
SKINES
SKINES is a modern skincare brand designed for individuals looking for a fresh, vibrant, and effective approach to their daily routine. The goal of this project was to build a stylish visual identity and packaging system that positions the brand as an innovative leader committed to real results and active self-care.
The Challenge
The skincare market is often crowded with brands that look either too clinical or overly complicated. SKINES needed an identity that felt clean and honest, but also energetic and modern. The design had to communicate trust and high-quality results while standing out with an active, stylish edge.
The Design Solution
The visual system blends clean minimalism with a dynamic layout to create an innovative and premium experience.
Logo & Typography: The SKINES logo features a custom sans-serif font designed with sleek, modern lines. This bespoke typography gives the brand a stylish, professional, and confident look that feels entirely unique.
Color Palette: The identity uses a refreshing and meaningful color choice. The main blue color represents purity, calm, and self-care. To balance this, a vibrant orange accent is used to stand out and build a sense of energy and natural confidence. These are paired with smooth, natural tones that keep the overall look grounded and healthy.
Packaging Design: The packaging focuses on simplicity and clarity. By leaving plenty of clean space, the design feels fresh, breathable, and premium. Important product details are kept clear and easy to read, making the user experience seamless and enjoyable.
The Result
The final look gives SKINES a beautiful balance of clean elegance and active energy. The custom logo and refreshing color palette successfully position SKINES as a modern, innovative brand that brings a fresh, stylish, and vibrant spirit to everyday skincare.
