LeaH
Location
Malaysia
Scope of Job
Brand Identity, Packaging
Year
2023
LeaH Cat Food
Inspired by a passionate pet guardian in Malaysia, LeaH is a premium cat food brand aimed at empowering pet owners to ensure their pets' diets are always safe and nutritious. Because cats cannot speak their needs, LeaH steps in to help owners choose the safest, most delicious meal plans for their beloved companions.
The goal of this rebranding was to elevate the brand with a sophisticated, professional, and trustworthy identity that reflects the deep bond between cats and their guardians.
The Challenge
The pet food aisle is often crowded with loud, chaotic packaging or overly industrial designs. LeaH needed an identity that stood completely apart—one that communicates premium quality and rigorous safety standards while maintaining a warm, deeply personal sense of care that resonates with modern pet parents.
The Design Solution
The visual system pairs clean minimalism with thoughtful, meaningful storytelling to position LeaH as the ultimate protector of feline health.
Logo Concept (The Guardian & The Pet): The new logo features a brilliant mash-up of two cats utilizing negative space. The larger silhouette represents "The Guardian," while the smaller one nestling inside represents the pet, who feels entirely safe, warm, and healthy under that protection. This clever visual instantly communicates love, safety, and guardianship.
Typography & Elements: The typography was developed to bring more personality and recognizability to the brand. With its soft yet clean lines, the logotype feels friendly and modern, perfectly complementing the organic shapes of the primary mark.
Color Palette & Tone: The identity features a warm, comforting yellow as the primary tone, symbolizing happiness, vitality, and the safe, sunny warmth of a loving home. This is paired with a vibrant, bright blue as a secondary color to bring a striking contrast, representing trust, reliability, and the pristine safety of the ingredients.
Packaging Design
The packaging focuses on sophisticated simplicity. By embracing ample clean space alongside this bold color palette, the design feels fresh, breathable, and honest. Crucial nutritional details and meal plans are kept clear and easy to read, making it effortless for pet guardians to make the right choice.
The Result
The final rebranding successfully brings LeaH’s core mission to life, giving it a powerful, stylish, and emotionally resonant presence in the Malaysian pet care market. By balancing premium quality with a deeply caring narrative, the new identity ensures that every product piece communicates trust, premium health, and a profound love for cats.
